Life is changing rapidly. Ever since the advent of the digital revolution, all industries, processes, and people have been touched by technology in some way.
For better or worse, we are progressing into an increasingly digital society. More and more aspects of business and culture will follow suit, discovering ways to utilize digital tools in the pursuit of simplicity, further reach, and growth.
Even events are increasingly becoming digital. These are virtual events taking place online instead of in person, in a physical location. No matter the size of the event, it can take place online. Video conferences, webinars, live streams; whatever the host chooses to call them, they utilize the same platforms, resources, tools, and techniques for success.
Many event planners, producers, and hosts find the transition to online events difficult. They are used to working with the details involved in physical event planning. While online events relieve much of the work of running physical events, they also bring with them a whole new slew of details.
It’s important that the various people involved in planning events develop flexibility and the willingness to learn new processes. By understanding what is involved in hosting online events, people can seamlessly transition to this new platform and experience a number of benefits, including reach, growth, lower costs, deeper and on-going connections, and relevancy.
Hosting a Top-Notch Online Event
When hosting online events, you will want to ensure that they are widely shared, relevant, and well-received by your intended audience. While there are similarities to physical events, there are also a number of logistics uniquely involved with those that are online. By understanding ahead of time what you will need to do and focus on, you can help to ensure your online event is high-quality and receives a positive reception.
Figure out how to make your event work well online
While some events convert perfectly into the online format, others need a bit more work. You don’t want your event to lack quality. Determine what you can include in your event to ensure that you are providing your audience with a great experience.
Some types of events flow seamlessly from the physical into digital, such as conferences, concerts, performances, or simple seminars. However, with classes and workshops that are more hands-on or require a partnership of some kind, you will need to get more creative.
In the end, certain events that require equipment or other tools that most participants will not have access to, may be better to leave until a physical event can be held. Instead of skimping on quality and content, wait until you can offer your workshop as it should be.
Plan out which platform and other digital tools will work best for your event
There are a number of platforms that can be utilized for hosting online events. Each platform has its own unique features that differentiate it from other platforms. Research the features of the various platforms to determine which one will be best for your needs.
Certain platforms are best for audience participation, some work well for featuring one main location or person, some allow for behind-the-scenes chat, and others actually allow integration with other platforms so that you can streamline your event’s marketing. Look into Zoom, Skype, Facebook Live, Instagram Live, as well as other top event platforms.
You’ll also need to think about whether you want to sell tickets or offer registration. If participants need to pay and register, consider using a platform such as Eventbrite that helps you set your price, registers your audience, takes payment, and integrates marketing with Facebook and Instagram.
Choose top production equipment for a high-quality event
Most people understand the importance of great audio and visual equipment during a live event, but are unaware that it is just as important in a digital format. Yet, creating an incredible experience is essential if you want your audience to enjoy your event.
Frankly, there’s no point in spending the time, money, and energy on an event that you don’t put your all into. If your audience isn’t happy with the event, you won’t gain leads, conversions, or recommendations from it.
Instead, put as much technical creativity and professionalism into your event as you would if it were live and in person. Use a high-quality camera and headset, as well as any other equipment you may need. Ensure everything is working properly before the event by testing all of your equipment and fixing anything that needs it.
It may go without saying, but you also need to make sure that you have a strong internet connection that is not going to go out during your event. If you start losing connection during the event, you’re certain to begin losing your audience.
How ready are you to give an online presentation?
Keep in mind that speaking on stage at a physical event requires different skills than speaking to a digital audience. Even if you are skilled at presenting at in-person events, that doesn’t mean that speaking to a digital audience will come naturally.
Practice looking into the camera when you are speaking, which is similar to making eye contact with your audience. That will help you to connect with your audience and help it to feel more personal. You can also utilize your platform’s features in order to share things and engage with your audience, whether through screen sharing, chat, or other unique tools of your platform.
Make Your Online Event Work
Whether for relevance or necessity, it’s important that you learn how to host online events. Literally every industry is utilizing these tools to reach a wider audience, as well as grow and scale businesses.
Online events don’t have to mean low quality or lack of connection. By using these tips, you can create incredible events that keep your audience coming back for more.